Digital Birmingham is a Birmingham City Council initiative and part of a city wide strategic partnership of more than 40 public, private and voluntary organisations
Why we need guidelines
Guidelines are vital to a brand. They ensure uniformity throughout all our
communications, which in turn demonstrates our professional consistency
to the outside world.
Colours, copy, logo and tone of voice have all been carefully considered
to form our corporate identity. This guide has been designed and written
to show you how all those aspects function when applied in their
different settings.
Our logo
Our logo is our signature and mark of quality. It represents everything we do and what we stand for.
Any improper use of our new logo can water down our identity and may compromise the brand.
Our sector logos
The logos represent the specific sectors and audiences. They are always supported with the main logo. The logos should be used when targeting a specific sector.
Our full branding guidelines can be found at this link.
For further information or advice about using our identity, please contact:
Nicola Bryant
Digital Birmingham
1 Lancaster Circus
PO Box No. 16136
Birmingham
B2 2WD
Telephone: 0121 675 1169
Email: digital@birmingham.gov.uk
www.digitalbirmingham.co.uk
