A really cool iphone app has been developed in an exciting way to help us girls and boys choose, mix and match our outfits wisely. Gap are using facebook.com/borntofit as the centre of a campaign that takes clothing retail to a whole new level.
Not only can you decide which Gap clothing the models should wear while walking down the virtual catwalk, you can also send in pictures of your own clothes to see how they will look mixed with the Gap items. Then when you’ve decided on your outfit and need a second or third opinion you send the link to your facebook friends or the stylemixer community who will give their opinions.
Then to top it all off - if you have the app open near a Gap store, they will send you discounts to attract you into the store. Sad I know but this story got me very, very excited. Read the full article…
