New and interesting ways have been developed to help busy orgs. evaluate and monitor the growing level of feedback from social media and review sites.
Some time ago I saw a product that evaluated text feedback on customer service received in a clothing shop. By setting up key words, the feedback system was automated and daily/weekly/monthly reports could be produced to monitor how the shop was doing.
Today I read how similar systems are being developed to evaluate the ever growing quantity of comments and feedback left on social media sites. Statistics show that 75% of feedback is being unread because of a lack of back end resource. Automating the process seems like a very sensible move forward. Especially when the methods of evaluating qualitative social media comments are few and far between. Check it out here