Easy ways to collect feedback from social media sites
29th October 2009
New and interesting ways have been developed to help busy orgs. evaluate and monitor the growing level of feedback from social media and review sites.
Some time ago I saw a product that evaluated text feedback on customer service received in a clothing shop. By setting up key words, the feedback system was automated and daily/weekly/monthly reports could be produced to monitor how the shop was doing.
Today I read how similar systems are being developed to evaluate the ever growing quantity of comments and feedback left on social media sites. Statistics show that 75% of feedback is being unread because of a lack of back end resource. Automating the process seems like a very sensible move forward. Especially when the methods of evaluating qualitative social media comments are few and far between. Check it out here
