Growth in mobile broadband users
16th February 2009
Great to see some stats this week on how mobile will account for half of broadband users in Europe by 2014. Telecompaper reports that a recent study conducted by Analysys Mason states there will be 148 million mobile broadband connections in Europe by 2014 which will account for almost half of all broadband connections. The piece also identifies a shift in users, with far more growth in casual usage.
If you’d been hovering over whether to mobile enable your web pages or not, this looks like a good enough indicator to add to your evidence. Casual usage is usually a good indicator of a channel that’s about to go mainstream. Use your webstats to identify high hitting pages and look into mobile enabling them. Also look at your content and see which might be best fit with people on the move, or which bits of your info people might want to surf arround. Casual usage simply means people who don’t have a fixed contract for their broadband use.
Hi there, just wandered by. I have a Mobile 4g site. Amazing the amount of information on the web. Looking for something else, but good site. Have a nice day.