Making Mobile Marketing Work event
24th June 2010
A one day practical workshop is being presented by the Digital Market Association in partnership with Birmingham City University next week. Making Mobile Marketing Work is a one-day practical workshop demonstrating how to take mobile marketing beyond SMS. It shows you how to use a range of channels to create stimulating, effective and engaging marketing campaigns.
The approach is a practical one with the morning session utilising case studies and live demonstrations presented by both leading brands (including Orange, M&S and DirectGov) and mobile practitioners. The afternoon session will include break-out workshops to put campaign development into practice. Working with industry specialists, each participating company will identify ways the tools can be used to manage clients’ expectations, enhance business profiles and identify the best ways to generate and maintain interest.
This event will:
Show how to engage and retain current customers
Demonstrate the role of apps in direct marketing
Illustrate the value of harnessing user generated content
What lies ahead? The future for mobile marketing
Who should attend
This event is designed for any business looking to increase their knowledge and potential in the mobile channel from agency, operator and client-side, including: account and campaign management, marketing and sales and business development.
Date: Tuesday June 29, 2010
Time: 9.30am – 5.30pm
Venue: The Studio, 7 Cannon Street, Birmingham, B2 5EP
Cost: DMA,ISP Members: £55 + VAT
Non-Members £65 + VAT
Phone: 0207 2913355 / 0121 202 4817 or book online here
there is a rising trend in mobile marketing as mobile users grow`”~