Marketing session at B.Strong
29th May 2009
Yesterday Donna and I delivered a session on ‘marketing your organisation’ for third sector groups on behalf of B.Strong, the stronger communities partnership. You may remember that I blogged about it a while ago, desperately asking for sources of support that I could recommend to groups when they are left to their own devices.
Well, it all went very well and I think the groups got something useful out of it. This was a first for us, as we were stepping in for a member of staff at B.Strong who was on maternity leave.
Donna gave a well-structured roundup of the basics of marketing, then it was my turn to open the audience’s eyes to the potential of online tools and how they can be used for marketing. It turned into a bit of a brain-dump, and it took a bit longer to explain the likes of RSS feeds and Twitter than I thought. Nevertheless, I think those in attendance went away with some ideas and know where to turn for assistance.
In fact, some of them might have felt that we were teaching them to suck eggs: we heard about how one organisation had effectively used Facebook to market an event and, bizarelly, how Come:Unity Arts had managed to get hold of a milk float through Twitter! It was really heartening to hear and helped cut through the technical details by demonstrating just how powerful these tools are.