Posts Tagged ‘business’

I recently went on SEO training, for those who are sick of acronyms or are just curious, this stands for Search Engine Optimisation. It is a way to improve the volume and quality of traffic on the internet to your website by learning how to present your pages, and supporting web accessibility as a whole. It has a lot of similarities with online marketing, and the training will usually include overviews of how to improve your online presentation and audience engagement.
More - SEO? Bless you!

I’m always looking for examples of how social media can support small businesses. I’ve raised the question before using the local builder as an example. Why on earth would the bloke who knocked a hole in my wall have a reason to use any kind of social media tool?

Well I found a partial answer to that in a video from Herefordshire firm, Wiggly Wigglers (amongst other things they sell worms for composting). Founder Heather Gorringe explains how a shift to social media over tradititional media helped cut her advertising costs without cutting her customer base.

More - Where there’s muck - there’s a blog