Arif Latif, Donato Esposito, Anna Latif
Digital Birmingham’s ‘Digital Business’ campaign, in partnership with the Birmingham Post, was set up last year to support a business to improve its standing in the community by improving its communication channels, use social networking sites to advertise and get feedback from its customers and attract new ones.
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Jon Hickman is part of the Interactive Culture research team at Birmingham City University and is working with Digital Birmingham on the project outlined below. This post first appeared over at the Interactive Cultures blog.
I will be spending much of the coming year or so working with companies across Birmingham on social media and web-based projects. The project, which I am delivering on behalf of Digital Birmingham, is a small part of a much larger programme utilising Working Neighbourhood funds managed by Birmingham City Council. The project will work with sixteen organisations between now and March 2011, and will also lead to a number of events; I will of course also be looking for opportunities to develop some academic outputs from the project.
The project builds on our experiences in our recent project, the AHRC Knowledge Transfer Fellowship in New Strategies for Radio and Music Organisations. I will be demonstrating simple uses of technologies that could make a difference to companies. We will prototype new ideas for our partners, using simple and accessible technologies that could help to make life easier, open up new opportunities, or speak to different audiences. The prototypes will be informed by our research and teaching activities within Birmingham School of Media.
As part of a six month campaign in partnership with the Birmingham Post we’re helping Café Licious in Rubery promote itself through social media and digital technologies. We’re not alone in thinking that local cafés can revitalise themselves by putting a bit of faith in digital (have a read of what Pete Ashton and Will Perrin say about it) and we’re hoping that the journey Café Licious go on can be a good example to cafés everywhere.
You can follow their progress on Twitter and in the Post but perhaps the best way to take an interest is to get yourself down there for some tasty food.
Digital Birmingham is a Birmingham City Council initiative and part of a city wide strategic partnership of more than 40 public, private and voluntary organisations
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