A one day practical workshop is being presented by the Digital Market Association in partnership with Birmingham City University next week. Making Mobile Marketing Work is a one-day practical workshop demonstrating how to take mobile marketing beyond SMS. It shows you how to use a range of channels to create stimulating, effective and engaging marketing campaigns.
The approach is a practical one with the morning session utilising case studies and live demonstrations presented by both leading brands (including Orange, M&S and DirectGov) and mobile practitioners. The afternoon session will include break-out workshops to put campaign development into practice. Working with industry specialists, each participating company will identify ways the tools can be used to manage clients’ expectations, enhance business profiles and identify the best ways to generate and maintain interest. More – Making Mobile Marketing Work event
