I like the idea of this piece I’ve recently read in the Management Today newsletter. Its written in very plain language and gives a good overview of how Ofcom are planning to set a pricing structure for Sky to release its best content to some of the local broadcasters. The de-commissioning of analogue TV, to be replaced with digital (Birmingham will be totally switched over by 2011) will free up band width which local organisations can bid for (relatively cheaply at £25K ball park). It has been argued that If local organisations are to benefit from this move, could they afford the production costs? If Sky content was capped, and the local production companies could pick up high quality content on high demand programmes such as sporting events and films, they could put this together with their own high quality, locally targeted content and they may just have a fighting chance. Digital Birmingham are involved with the City Councils plan to support the de-commissioning of analogue and encourage local businesses to explore how they could benefit. If you would like to be kept informed please get in touch
Digital Birmingham is a Birmingham City Council initiative and part of a city wide strategic partnership of more than 30 public, private and voluntary organisations
