Shopping websites could soon become more popular than high street stores, a survey, reported in the Telegraph, from TNS Worldpanel, suggests Tesco remains top of the league, Amazon is now the second favourite retailer in Britain, while eBay has risen to 10th place.
Facebook, Twitter and blogs are now more popular than email says a report which was highlighted in the Telegraph this week. This is more evidence of the current growth in usage of social media tools.
Great to see some stats this week on how mobile will account for half of broadband users in Europe by 2014. Telecompaper reports that a recent study conducted by Analysys Mason states there will be 148 million mobile broadband connections in Europe by 2014 which will account for almost half of all broadband connections. The piece also identifies a shift in users, with far more growth in casual usage.
If you’d been hovering over whether to mobile enable your web pages or not, this looks like a good enough indicator to add to your evidence. Casual usage is usually a good indicator of a channel that’s about to go mainstream. Use your webstats to identify high hitting pages and look into mobile enabling them. Also look at your content and see which might be best fit with people on the move, or which bits of your info people might want to surf arround. Casual usage simply means people who don’t have a fixed contract for their broadband use.
Digital Birmingham is a Birmingham City Council initiative and part of a city wide strategic partnership of more than 30 public, private and voluntary organisations
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