Digital Birmingham is a Birmingham City Council initiative and part of a city wide strategic partnership of more than 40 public, private and voluntary organisations
Digital Birmingham's campaign to support citizens and businesses maximise the benefits of digital technologies has evolved further. With the Digital Family campaign coming to an end in September, and our 4 Digital Schools still working closely with us, we have enrolled a business to become Birmingham's first 'Digital Cafe'.
Cafe Licious, located in the southern district of Rubery, has joined Digital Birmingham and the Birmingham Post as part of the new Digital Business focus of our programme.
The aim is to increase Cafe Licious' standing in the community to further improve through more streamlined communication channels, using social networking sites and online tools to reach its current customers, and attract new ones. The cafe will be supported in using Twitter, blogging and the Enterprise pages of the Birmingham Post will be featuring its progress on a regular basis, just as it did with the Locke Family (Digital Family campaign).
Digital Birmingham and the Post have also secured the expertise of social media lead, Donato Esposito, which will be an amazing benefit to the cafe.
Cafe Licious recently installed Wifi, so have made positive steps towards becoming a 'digital business' already.
Our very own economic development manager Dave Harte explained why the Digital Birmingham was getting involved in the campaign.
He said: "Digital Birmingham are delighted to be supporting Cafe Licious as part of our Digital Business campaign. Digital technologies aren't just the preserve of hi-tech industries or larger companies, businesses of every kind can benefit from them.
"With the digital cafe it's a simple job of having them utilise social media tools to raise the level of awareness about their business and offer wi-fi in their premises to potentially attract new customers and add value for existing customers.
"The idea for supporting a cafe came from within Birmingham's vibrant social media community - they have shown a whole series of organisations how social media can be used cheaply and effectively as engagement tools.
"We're now supporting Cafe Licious to go on a journey to learn how to use these tools for themselves and turn blog posts and twitter messages into new customers and increased turnover."
Please note: The photographs above are courtesy of the Birmingham Post.
Recent articles in the Birmingham Post include:
Birmingham's Cafe Licious embarks on online guided journey (08/09/2009)
Cafelicious: Serving coffee with a Tweet (20/10/2009)
Online social networking is really boosting our cafe's profile (06/10/2009)
