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There are many reasons for these job cuts, one being the vast amount of TV viewers who are switching their allegiences from the telly to the Internet.

As creations such as ITV's version of the iPlayer become more popular, it is actually taking revenue away from the old fashioned television. TV advertising space is not as lucrative, as the audiences are no longer definite. Online advertising, however, is a different matter and that is where a lot of advertisers are investing.

ITV will not lose its market share due to these cut-backs though, and will no doubt be one of the many large companies to survive the economic downturn fairly unscathed.